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Johnson Insurance Services are an independent Commercial and Art & Private Client insurance broker founded by Max Johnson ACII in 2018 on cultural, ethical and professional values, specialising in Agricultural, Construction and Equine. Our expertise is built on first-hand experience in the field, so we understand the risks our clients face.

We are not tied to insurer and work in our clients best interests at all times, providing professional impartial advice and seeking the most competitive terms from the market that meets their needs. We realise that no two people are the same, so we tailor our services to meet the individual needs and lay out your options so that you can make informed decisions allowing us to provide you with what you want and not what you don’t.

Selecting the right insurance is one of the most important decisions you make and if done badly through poor advice can have devastating effects, so should not be taken lightly. It is neither tangible nor a commodity, meaning you cannot touch it or compare two ‘identical policies’ and so what one covers down to the finest detail, another does not, which can have devastating effects if missed through lack of knowledge or even just brushed over.

“It’s unwise to pay too much, though its worse to pay too little. When you pay too much, you may lose a little money, that is all. When you pay too little, you risk losing everything as the think you bought is incapable of doing the thing it was bought to do”. John Ruskin

So, what about when things go wrong? We are on hand to advise, assist and handle the claim on your behalf to ensure the process goes smoothly to get you back on your feet as soon as possible.

Max Johnson ACII


After spending a valuable six years at local broker as an Account Executive specialising in Agriculture, Equine and Private Client, Max founded Johnson Insurance Services built on cultural, ethical and professional values that believes in doing best by its clients.

“The world we live in is constantly changing with new risks emerging through the enactment of new legislation and our ever increasing reliance on technology and the internet, so we need to be proactive in advising and making recommendations, so that our clients can make informed decisions, as poor advice or even none at all, can have detrimental effects”.

“It is not uncommon to meet a client for the first time that had their insurances on the wrong basis and blissfully unaware of the risks they were exposed too, not just financially but crucially legally also – insurance is like a bottle of wine, you only know how good it is when you open it”.

A horseracing enthusiast, Max did a season with Edward O’Grady after leaving school and spent many a morning riding out for Mick Easterby and Tony Coyle before work to keep fit for riding as an amateur in point to points.

Get in touch
01904 217455
Tower House, Fishergate, YORK

Johnson Insurance Services is a trading name of Johnson Insurance Services Ltd which is authorised and regulated by the Financial Conduct Authority (FCA) under firm reference no. 784664. Johnson Insurance Services Ltd is registered in England & Wales no. 10822509 at Tower House, Fishergate, Yok, Y010 4UA