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Our Services

Johnson Insurance Services is a Commercial and Private Client insurance broker that looks after a diverse portfolio of clients from rural businesses like Farms and Equine through to more urban based Construction, Entertainment, Professional Services and Tech risks etc where our expertise in the rural sector is built on experience, not just in the insurance market place, but importantly out on the field, so we understand the risks our clients face with first hand experience.

We are independent, meaning we are not tied to anyone insurer and work on your behalf to seek the most competitive terms from the market and ensure the policies selected meet your needs. We realise that no two people are the same, so we tailor our services to meet the individual needs and lay out your options so that you can make informed decisions allowing us to provide you with what you want and not what you don’t.

Selecting the right insurance is one of the most important decisions you make and if done badly through poor advice can have devastating effects, so should not be taken lightly. It is neither tangible nor a commodity, meaning you cannot touch it or compare two ‘identical policies’ and so what one covers down to the finest detail, another does not, which can have devastating effects if missed through lack of knowledge or even just brushed over.

“It’s unwise to pay too much, though its worse to pay too little. When you pay too much, you may lose a little money, that is all. When you pay too little, you risk losing everything as the think you bought is incapable of doing the thing it was bought to do”. John Ruskin

So, what about when things go wrong? We are on hand to advise, assist and handle the claim on your behalf to ensure the process goes smoothly to get you back on your feet as soon as possible.

Finally, we feel strongly about our planet and aim to be 100% paperless by 2020.

Max Johnson Dip CII


After spending six years as an Account Executive as a Private Client and Commercial insurance broker specialising in Farm/Estate, Equine and Private Client, Max saw an opportunity in the market to start his own brokerage built on professionalism, expertise and a personal service.

“The world we live in is constantly changing with new risks emerging through the enactment of new legislation and our ever increasing reliance on technology and the internet, so we need to be proactive in advising and making recommendations, so that our clients can make informed decisions, as poor advice or even none at all, can have detrimental effects”.

“It is not uncommon to meet a client for the first time that had their insurances on the wrong basis and blissfully unaware of the risks they were exposed too, not just financially but crucially legally also – insurance is like a bottle of wine, you only know how good it is when you open it”.

A horseracing enthusiast, Max did a season with Edward O’Grady after leaving school and spent many a morning riding out for Mick Easterby and Tony Coyle before work to keep fit for riding as an amateur in point to points.

Get in touch
01937 222079
Commer House, Tadcaster, LS24 9JF

Johnson Insurance Services is a trading name of Johnson Insurance Services Ltd which is authorised and regulated by the Financial Conduct Authority (FCA) under firm reference no. 784664. Johnson Insurance Services Ltd is registered in England & Wales no. 10822509 at Commer House, Tadcaster, North Yorkshire, LS24 9JF